Cocoon Visual Arts
A new social platform for young creatives seeing to make a start in the industry. Bridging the gap between creatives and clients.
The Brief.
Create an investor ready prototype to showcase the concept.
Our Approach.
Working as a group of three focusing in UX and UI, the project lasted 10 weeks working with the Double Diamond framework. Our objective was to meet the clients needs within the given time.
The clients needs.
Workshopping with the client, we set the scope and objectives for the project and the success criteria.
Understand the Market
Understand the Users
Prioritise the clients goals: Onboard. Engage. Scale.
Build an MVP
The Market.
Understanding where the brand fits in the market, we asked:
What are they missing?
How can we learn from them?
Who else has a similar offering?
What do they do well?
The key players were platforms like Instagram, Linkedin and The Dots with visual language and community that aligned with the Cocoon’s aspirations.
The User.
To better understand the offer we interviewed the users, young creatives, to better understand:
How they operated?
How did they use social platforms?
What did they would want to help them progress?
This offered us insights into what users needed the most from digital platforms; allowing us to understand their background, goals, pain-points and how they get noticed.
Persona: Amelia
User Priorities:
Self promotion: Portfolio making
Building and gaining Trust
Selling services/work
Ease of use
Minimum Viable Product.
Our main focus became matching the user priorities with Cocoon’s need to onboard more users.
We chose to help users make a portfolio to promote themselves.
Building the prototype.
Using the painpoints the user’s highlighted and lessons learnt from competitors we built a mockup of Cocoon’s first a feature: A Portfolio builder.
Creating User flows and wireframing in Figma to understand the navigation of the app. From sign up to uploading the portfolio and sharing it.
User Testing.
The app was tested with users to better understand:
User sign-up
Setting up payment preferences
Portfolio creation
Uploading and editing imagery
Adding project details and sharing it
Branding.
An opportunity from the competitor research and aspirations of the business allowed me to propose a new logo. In keeping with the brand, but more suited to the market place and app stores.
The result was an investor ready MVP with features informed by users that is familiar and tailored.
The final protoype.
Review.
This was an educational project, I worked on research, mapping out the stages of development and conducting both interviews and testing as well as building the UI.
I learnt how to frame questions to get more insightful answers. This allowed us to define key features and processes to build into the app. An important aspect of this was learning how to express ideas and narratives using Figma, wireframing and prototyping.
